From trustworthy sources, we now know that Peter Theander has passed away at the age of 82.
Peter Theander was removed as CEO of Rodox Fonden on September 21, 2023, so he passed away on this day, or a few days earlier

Jens and Peter Theander both started to produce under-the-counter pornography in late 1967/early 1968. Production started in their cellar* in Rodosvej 13, and the back of their Antiqueshop Rådhusantikvariatet. (You would not find much antiques in there … )
The police raided the premises of resellers several times in the late 60s and almost drove everyone out of business.
“We were very small at the time and probably dodged under the radar a little bit” Peter claims in an early 1969 interview.

When it became clear to everyone where the laws were heading, the police stopped bothering the porn stores, and especially the Theanders started to build up what would be their empire slowly.
Peter and Jens’ main magazine, Color Climax, started it’s run already in 1968 and was in color.
From there they continued to expand into being the largest company of porn in the 1970s.

The dream of getting an interview with Peter (or Jens back then) is gone.
It wouldn’t have happened with Peter anyway. I’ve tried.
May they have found peace

M:)rten