I should have posted this on the actual date :).
May 30th, 2019 it was 50 years ago since porn was legalized in Denmark. This happened after a long fight throughout the 60’s.
Denmark almost immediately became a huge attraction for tourists and smart business-men (and con-artists) found creative ways of making money.
Theander-brothers was involved in organizing the exhibition “Sex 69” in October 69. It was a tremendous success, they had to expand it by two days to cover the demand.
By the time they closed 48000 people had entered Københallen.
§ 234 was officially lifted on July 1st, 1969.
A closer look at Danish Laws and legislation is written in this post.
I’ve mentioned it before, the legalisation of porn in 1969 created a loophole which made it possible to produce and distribute pornographic content including underage material and porn including animals. If you watch the documentary DR2/Impact TV made last year (Candy Film – Da børneporno var lovlig ) you will be aware that it never was legal to produce child porn in Denmark. The loophole in the law made it possible for Peter Theander (and other even bigger CP retailers) to buy content produced in other countries and distribute this as magazines and films. It has never been proved, to my knowledge, that Rodox Corporation actually produced child pornographic material, but they did produce magazines and 8mm movies including this, bought in from other countries. They probably didn’t care much about the laws in the countries where porn was made though.
I will go deeper into this dark side of Color Climax Corporation later. Next post will be about Rodosvej 13.
Peter Theander (to the right) instructing a couple in the art of lovemaking on film
sources: Impact TV / DR2 – Da Børneporno var lovligt
The Copenhagen Police-raid in 1967 was mentioned in the previous post. All the major porn-companies were hit and a few supposedly went out of business due to this. I said it was unknown why the Theander brothers dodged the bullet. I would say it still is, but Peter Theander himself gives a short explanation on why, in an interview with Gordon Schindler. The interview was done around 1969.
As a company we were very small at this time. We had just started and there were 3 or 4 big companies. Then all the trouble with the police started and they nearly close the other companies. But we were so small here that they didn’t see us.
Jens and Peter Theander had just started their business at the time the police conducted the raid. So it seems that they might not have been targeted. This probably gave the brothers an advantage. Peter is known to be an extremely skilled business-man, so this was what they needed to lay the foundation to what would become Denmark’s most successful porn-company in the seventies and eighties.
Interview with Peter Theander by Gordon Schindler, ca 1969.
Interview with Ole Ege, ‘Candy Film – da børneporno var lov’ (ep 1) (Impact TV/DR2 2016)
The history of what would become Europe’s (and maybe the worlds) largest producer of porn started in Studiestræde 17 in Copenhagen, Denmark. The history of Studiestræde 17 itself is over 600 years old. Current building was build in 1803. The ground floor has been in commercial use throughout its history. A shop renting out furniture was there in 1955 and there has also been a second-hand recordstore in the building up until 1961. In 1961 B. Anthony Antikvarboghandel opened its doors as an antique-shop. On September 19th, 1966 the Theander-brothers bought B. Anthonys Antikvarboghandel(*). When Jens and Peter opened their Rådhusantikvariat it was to sell porn. Apparently they chose to keep the signs outside the door, telling bypassers about antique books, arts and souvenirs being available on the inside. Not true.
Found on Google maps february 2016.
Porn was still being illegal in Denmark at the time. According to Ole Ege in the Danish documentary “Candy film – da børneporno var lovlig“, pictures of women even slightly spreading their legs would be considered illegal and confiscated. This did not stop Jens and Peter from selling harder stuff from under the counter. For instance, in 1967 they aquired the rights to a handful 8mm movies from England. Ivor Cooke was the producer of these hardcore movies (B&W).
DR2 in Denmark currently airs a three-part documentary called “Candy Film – Da børneporno var lovlig”. (Candy Film – when Child pornography was legal). If you’re interested and understand Danish you’ll find the two first episodes at dr2.dk . Program is in Danish.
I’ve seen it all and it’s very interesting. It’s a good documentary that also sheds some light on the beginning of Rodox/CCC. Part three will be aired on Monday, February 8th
I will go into the subjects brought up in this documentary but will stick to my plan as it is. This blog has really suffered under my health but I am currently working on material that soon will be updated here. Still, don’t expect posts to occur to often, but I can assure they are now in the brewing.
Note: You will also be able to find the email-address to make contact at the bottom of each posts, if you have any questions, comments or stories to tell.
Gabriel Axel was a famous Danish Film director, actor, writer and producer (Real name Axel Gabriel Erik Mørk). He is best known for the Academy Award winning movie Babette’s Feast. However, his movie from 1968 Det Kære Legetøj (The Dear Toy, it is also known as Danish Blue and Sex and Law) is quite interesting for us. It’s some sort of documentary advocating the legalizing of porn.
In this movie we’ll find both Peter and Jens Theander. Peter plays the role as Max the Producer, Jens plays a photographer and shop-owner. Their adult bookstore Rådhus-Antikvariatet is also briefly seen in this movie. (Actually, we get to see the interior of the shop in several scenes.)
Even if Peter and Jens are playing scripted characters, we can most likely pull information out of this.
First of all, the scenes that portrays the shooting of porn-scenes is shot in the cellar of Rodosvej. This is the same cellar as the first magazines were shot in. (A fellow Rodox-researcher and friend ‘Dry Creek’ have painstakingly compared scenes from this movie and early magazines and have concluded that it is the same cellar). One or both of the brothers is supposed to have lived in Rodosvej at the time. If it is so, they did shoot in their own house.
Second, the girl playing the female model in the explicit scene the brothers are shooting does appear in Color Climax 04 (published autumn 1968, prior to the ban-lift).
Reading the program for the movie, we can also make a note of the fact that none of these people are credited. The movie-program has a cast-list, naming the actors. At the bottom it says: “samt anonyme forretningsfolk og modeller fra pornobranchen” (including anonymous business-men and models from the porn business).
Considering this movie is labeled a documentary and that Theanders (and models) are uncredited as mentioned above, it is likely the movie somewhat portraits the truth about the brothers, their shop and their production.
Peter Grundtvig Theander was born in Copenhagen on December 5th, 1941. Jens Grundtvig Theander was born on January 22nd, 1944.
Very little is so far known about their childhood. What we do know is that the brothers opened an antique store in the area of Copenhagens Town Hall in the mid-sixties. It’s name was “Rådhus-Antikvariatet” which translated would be something like “Town Hall Antique-store”. The red light district of Copenhagen (Istedgade) is situated 500+ meters from this area. The shop is situated pretty close to the town hall and this area is very beautiful. And for this reason a tourist-attraction. The store can be seen in one of Color Climax’s early magazines called ‘Porno-Instruction’ from 1970.
The chronology of the story now is not clear. Peter Theander drove a cab and Jens Theander installed intercom-systems. Whether this was something they did after opening the store is unclear. An article about the History of Porn states they struggled to make ends meet with their store, so this could be jobs taken to increase income. A story claims that while installing an intercom-system Jens witnessed the owner of the store open an envelope full of foreign currency. This was currency recieved due to post-order sales abroad. Jens supposedly thought that they could do this just as well.(*)
Porn was at this time (1966-67) still illegal in Denmark so it had to be sold from beneath the counter. The Danish police often dropped by Rådhus-Antikvariatet to check if they had illegal porn. In the beginning they were selling pinup-magazines. How they managed to avoid being caught is still not known. They soon decided to start producing their own pornography. According to anniversary-editorials in their magazines, Color Climax themselves claims to have published their first Porn magazine in 1967. This will be covered in depth in later posts.
Jens Theander was married two(**) times, Peter at least once. Peter Theander is still alive. Jens Theander died on Mallorca December 20th 2008. He is buried in Denmark.
(*) We do not know if this story is true. It is a story that might be a myth
(**) Until 2015-04-03 this blog has claimed he was married three times. This is incorrect.
stamtavle.taxbol.dk (This site is now defunct.)
Pictures are taken from the magazine ‘Porno Instruction’ from 1970.
There have been no posts here since november 26th 2012. There is a simple reason to that. We’ve been in doubt wether this blog should be kept clean of pornographic material. The decision is as follows.
To fully understand every aspect of Rodox we need to show examples from their work.
To fully understand the history of Rodox Trading we have to know a thing or two about the Danish Laws vs. Pornography. Censorship has been part of the Danish laws since 1537. The first concrete paragraph made against porn came in 1799 when a law against fornication was added. In 1866 it became illegal to publish and distribute pornographic material. As in other countries, novels including what was considered immoral became prohibited. In Denmark Herman Bang’s ‘Haabløse Slægter’ became illegal after a trial in 1881.
Throughout the 60’s a public demand to lift this ban grew larger and larger. Weekend-Sex, a magazine published and produced by Leo Madsen and Ole Ege was released for the first time in 1966. At this time the Theander brothers had opened a second hand bookstore in Copenhagen. They sold imported pornography from behind the counter. Around this time they also started to produce and publish their own pornography.
In 1967 Denmark legalized the distribution and publication of *written* pornography.
On December 12th 1968 the Minister of Justice, Knud Thestrup, handed in a proposal to a new law. This law intended to legalize distribution of pornographic pictures to people over 16 years old.
He was supposedly restricted towards the legalization of porn in 1966 but changed his mind. The reason was that he was concerned over the lack of esthetic’s and quality in the pornography circulating at the time!
On July 1st 1969 § 234 was removed and pornography in every form became legal. Unfortunately this also included bestiality, sodomy and pornographic material including children.
§ 235 came June 16th 1980. This law made it illegal to produce and distribute child pornography. This law was tightened April 2nd 2003 when it became illegal to produce pornography including actors below the age of 18. Up until this point it had still been somewhat legal to produce pornography including teenagers down to the age of 15 years old. In Denmark the age of consent is 15 years.
Pornography including animals is still legal to produce if “there is done no harm to the animal”……